SIGN UP OPEN FOR OCTOBER CHALLENGE
30-DAY FUNDRAISING CHALLENGE
From Start to Finish, Collaboratively Create Your End-of-Year Campaign — Get Over Fear of Making the Ask and Generate Flexible Funding for Your Nonprofit
A month-long challenge for nonprofit and social impact stewards to start your End-of-Year Season of Giving campaign with confidence, engage deeply with your audience, and raise more for your cause.
This virtual experience starts October 1st, with weekly live group conversations via Zoom on Wednesdays — at 9 am Pacific for 90 minutes of interactive learning and discussion.
The experience is designed for committed, action-oriented, community-building stewards ready to "grow roots and harvest fruit" for greater community impact.
Each participant puts in a deposit at a level that works for them and gets it back as a celebratory prize donation into their campaign when it launches for the Holidays!
You will also get a free fundraising account on Givebutter or Donorbox, learn top strategies, create a great story and impactful messaging, and take mission-aligned steps in your network outreach with focus and clarity.
What you get:
Daily Motivation ⭐️ from the instructors and group
Checklist ✅ to help you complete and celebrate each step.
Recorded Trainings 🎦 with proven frameworks and templates to grow your impact through fundraising, money mindset, asset mapping, storytelling, event design +
Live Weekly Discussions 🙌🏽 to embed new concepts into your real work
30-Min Private Coaching Session ⚡️ to energize you with clarity on your goal
Weekly Office Hours ⏱️ with facilitators to transform powerfully and move forward steadily
Hands-On Campaign Support 🌱 to grow your 2025 Holiday Season of Giving fundraiser with confidence
Demos of Top Fundraising Platforms 🍎 to choose what's best for your organization's ability to harvest the fruit of your efforts
Live Podcast Interviews 🎙️ with inspiring changemakers where you'll have a chance to talk about your organization too
Donation Prize 🏆 for those who start their fundraising campaign within the upcoming Season of Giving!
Join a network of changemakers for this Season of Giving and gain the tools, templates, and momentum to close the year strong.
"Energizing & packed with valuable insights!"
"Thank you so much — it was incredibly energizing and packed with valuable insights! I really appreciated your thoughtful guidance and the hands-on approach to getting a campaign off the ground." — Joana
SPONSORS & PARTNERS
PLAYFUL FOCUSED SUPPORT
In 30 Days ... What Are the 12+ Things You'll Accomplish?
Expand the questions below to find out!
What will I get DONE ✅ during the Fundraising Challenge?
Those committed to taking action will walk away with:
Week 1: STRATEGIZING: Strong Preparation as a Foundation
1. Your Money Mindset Mapped
2. Your New Powerful Decision Made about Your Money Relationship
3. Your Donor Journey & Mission Sketched
4. Your Blue Ocean Statement Written about Your Unique Mission, Vision, and Values
5. Your Ideal Donor Persona Defined
EXTRA — Your Theory of Change Created
Week 2: BUILDING: Your Campaign & Your Relationships
6. Your Campaign Goal & Donation Tiers Defined
7. Your Short Custom URL Published for Ease of Sharing Your Published Campaign in Conversation
8. Your Resource Mobilizer Inventoried for Audience Engagement & Relationship Deepening
EXTRA — How to Create a Matching Donor to 3x-5x Donations
EXTRA — How to Make Fundraising Easier with an Auction aka Holiday Store
Week 3: STORYCRAFTING: Your Powerful Impact Story
9. Your Story Told about Your Organization & Campaign in a Handy Template Framework
EXTRA — Your Featured Video Planned Out with a Short-Form Video Expert's Advice
Week 4: INVITING: Audience Broadening and Deepening
10. Your Asking-for-Money Script Ready to Customize
11. Your Campaign Outreach Content in Email, Texting, Social Media, Conversations, Presentations, Online Groups & Networks, Podcast Interviews
12. Your New Social Impact Peers Connected Together and Ready to Share Your Campaign
Lastly, you'll get a Prize Donation that boosts your energy when you've come to at least 3 of the 4 live discussion sessions, publish your campaign, share it with your audience, and start bringing in the first couple of donations.
Through the middle of December, you'll have access to weekly Office Hours to help you keep going with interacting, persisting, and celebrating.
What PRIZES 🏆 can I win?
⭐️ A feature in our enewsletter — such as a video interview — with your fundraising campaign link to invite donations.
🎉 A prize donation put right into your new Givebutter or Donorbox campaign after it's published within this upcoming Season of Giving, shared with your audience of 100 or more people, and has a couple donations starting to come in from your network (which you want to have anyway!).
☕️ A handmade mug to keep you cozy while doing your campaign outreach in the upcoming Season of Giving.
What do I have access to AFTER the 30-day experience?
🎥 The Funded Founder short-form video storytelling course to build a loyal supporter base
⏳ Weekly Friday Fun(draising) Office Hours through the end-of-year fundraising season
💰 That Prize Donation to celebrate your courage and efforts once you launch your new campaign.
Sign Up Here:
In preparation for the challenge and your next steps, you'll then receive 1) a sign up link to get your free fundraising account and 2) a 1:1 coaching session as a first step. Once you start, each module in the course portal has Fundraising Playbooks with templates and scripts.
"Received multiple donations"
"We've received multiple donations now! Thanks again for all your help."
— Meagan Jeanette, Society of Environmental Journalists
"So grateful"
"Thank you so much for this wonderful learning experience! You're a great coach & with so much knowledge to share. I'm so grateful. 🫶🏼👏"
— Monica Santoyo, Womxn for Change Coalition
"Such a difference"
"Givebutter is a nice, happy, easy platform. It makes such a difference. Applying for gov funding is so frustrating.”
— Stephanie Edwards, Jubilee Trading Company
INVEst In Your Income Stream
Turn Uncertainty Into Opportunity: Build Your Individual Donor Campaign & Confidence
The funding landscape has shifted dramatically in 2025. Traditional grants and institutional giving are harder to secure and take time to come through, making it more important than ever to establish a stream of support from individual donors.
Collaboratively and in community with other impact stewards, you'll take the steps needed.
Our participants have already raised more than $700,000 through individual giving and crowdfunding, in addition to grants. These campaigns have:
Refurbished a disaster relief warehouse in California
Empowered Black teenagers in Baltimore
Kept the lights on for vulnerable families
Changed youth outcomes in Chicago’s South Side
Funded grassroots changemakers globally
Supported Peruvian craftswomen and children in underserved barrios
Raised funding to run a 10-week cohort of women entrepreneurs
Participation in this 30-Day Challenge is an investment of $50, and what you're actually doing is creating your own prize.
🏆 When you initiate your campaign, share it with at least 50-100 people in your audience, and start bringing in a couple donations, you will win a prize donation dropped into your campaign with a comment on your Donor Wall that encourages others to give.
You'll use weekly training modules to create your persona, messaging, and engagement content. You'll have live discussions and platform demos to embed the learning. You'll have a 1:1 coaching session to create your own powerful decision that will shape your mindset for fundraising.
When you are in, you’ll gain the tools, training, and confidence to design a donor campaign that helps to sustain your mission — even in uncertain times.
We believe in accessibility: Sholarships are available to ensure committed organization stewards from all backgrounds and all locations around the world can participate.
Refund: Full satisfaction guaranteed. Get a refund in the first 2 weeks if you're not happy.
👉 Sign Up Now to begin the journey.
30% of All Donations Annually are Made in the End-of-Year Season of Giving
Your Facilitators & Trainers
"If you want to go fast, go alone. If you want to go far, go together." — African proverb
Adriana Dakin (at left) is co-founder of ImaginePod and co-facilitates this Impact Incubator intensive on individual donor fundraising. She is also Strategy & Partnership Specialist with a Community Foundation in California. With a Masters in Public Policy from the Harvard Kennedy School, she has helped organizations raise millions and mobilize advocacy.
Imène Ghernati, PhD (in center) co-facilitates this workshop, and is a member of The Bloom and the Center for Excellence in Nonprofits. The founder of the STEAM Learning Institute, a nonprofit collaborative research initiative dedicated to fostering equitable education in the sciences and arts, she helps organization stewards think deeply and focus.
Abigail Ahoude (at right) is co-founder of ImaginePod. She leads trainings and hosts podcast interviews on fundraising and marketing topics in this Fundraising Intensive. She is a coalition building expert who works in climate finance and is in the midst of an exciting move to Benin in West Africa with her family.
PHILANTHROPIC PARTNERS & CLIENTS
TESTIMONIALS
What Others Are Saying
"So much more confident"
“After just one, brief, introductory meeting with Adriana, I feel so much more confident in our organization’s fundraising abilities. Her calm, kind and confident demeanor was a balm to the worried mindset that led us to seek fundraising training. She guided us through a simple but powerful decision matrix and even included a mini action plan with next steps! We are grateful to be welcomed into this community of support and are excited to start the training!”
— Hilary White, Treasurer, Art Explorers
"This is really specific & helpful"
“This is so helpful. With the incubator I don’t have a lot of people I can talk to who are pursuing similar things. I just read about stuff. There are a few people out there but this is really helpful and encouraging and specific. I’m finding great value in this. If you ever need a testimonial let me know. I’ll implement and show what happened in my campaigns. I am excited to talk about donor personas. I’ll refocus what I have written down so far.”
— Jon Tulio of Nothing to Lose Foundation
"I am ready"
"This fundraising mentoring session and incubator are great. It’s helpful because for a lot of this work developing resources I do my own thinking. Talking it out and putting it together with planning is really helpful. I am ready to bring funding into the organization and make it powerful. I’m so glad that I’m part of this right now.”
— Lizz De La Mora, Domestic Violence Services
Together, We Have Achieved:
$8M
RAISED FOR SOCIAL & ENVIRONMENTAL IMPACT
$700K
RAISED BY PARTICIPANTS IN 6 MONTHS IN 2024
19,300
IMPACT LEADERS SURVEYED FOR TOP ISSUES
2,500
ORGS SUPPORTED WITH FREE RESOURCES
350
COURSE PARTICIPANTS IN GROUP PROGRAMS
90
ORGANIZATIONS IN LEARNING COHORTS
36
COUNTRIES PARTICIPATING IN PROGRAMS
13
COLLABORATIVE LEARNING COHORTS RUN
🎤 Podcast Conversation: Learn from Danilla How to Set Up a Match Donor to Increase Donations 3-5X
Danilla Sands, Founder & Executive Director of the United Disaster Relief of Northern California, was a participant in our 2024 cohort. In an interactive conversation, she shares how she created a successful year-end campaign to have funding to refurbish their new warehouse space. The nonprofit brought on a matching donor, which typically increases giving 3x to 5x, and helped her raise over $100,000.
As Danilla said: "We’re an all-volunteer nonprofit disaster resource center and would like to create a hired position eventually. We just moved into a new building and are raising money in an end-of-year campaign using the Givebutter platform. This whole concept has been huge — it's so instrumental for people to see how much they’ve helped raise, and making edits is easy. People can share their name or give anonymously, they can watch our video story, and their donation is matched by a generous community member. I love the goal meter, and if I get a check in hand I can go to my dashboard and manually put it in, then see the goal rise. I also like having immediate payouts to our bank account with a click."
Here is a screenshot of her 2024 campaign:
ImaginePod connects impact stewards with the strategic practices & platforms that power their growth.
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