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Decide your campaign direction + map donors fast
Build your campaign + story with guided examples
Invite your network confidently with a simple outreach rhythm
Plus
Optional upgrades (coaching, grant writing, campaign build) when you want speed.
Start today. Build this week. Launch with support & accountability.
"Multiple donations"
"We've received multiple donations now! Thanks again for all your help."
— Meagan Jeanette, Society of Environmental Journalists

"So grateful"
"After just one meeting… I feel so much more confident… a mini action plan with next steps."
— Monica Santoyo, Womxn for Change Coalition

"Mentality"
"Time and limited staff… the biggest takeaway was the mentality… abundance.”
— Tanya Ayala, Flockworks

What You'll Walk Away With
By the end of the Intensive, you’ll have:
Donor-ready campaign direction guided by a clear decision
Donor personas + a journey map (so your messaging lands)
A campaign built (or in progress) with momentum you can keep
A confident impact story you can use in emails, asks, and conversations
A practical outreach plan for inviting your network to support

Module 0: Welcome! Get Started Here
Purpose: Start strong, reduce overwhelm, and commit to follow-through.
This module is designed to help you move from “I should do this” to “I’m actually doing this.”
The details:
• Welcome and Free Fundraising Account Set Up (If You Need One)
• Centering Exercise with Intention Setting
• Your Accountability Deposit (Recommended) with Bonus and Prize Donation
Module 1: Strategize — Money Relationship, Journey Map, Personas
Purpose: Make powerful campaign decisions based on who your donors are and how they move.
Leave with a clear strategy you can explain to your team and Board.
The details:
• Your Money Relationship Reflection
• Your Powerful Decision
• Your Ideal Donor Persona + Backstory
• INSPO Podcast: Theory of Change with a Fundraising Consultant
Module 2: Build — Your Campaign and Your Relationships
Purpose: Stop circling and start building the campaign with real structure.
You’ll have your campaign created (or a draft built) and know what to do next.
The details:
• Example Published Campaigns + Quick Start of YOUR Campaign
• Celebrate the Start of Your Campaign
• Resource Mobilizers Exercise to Deepen Donor Relationships
Module 3: Storycraft — Your Impact Story
Purpose: Build an impact narrative that donors understand and want to support.
You’ll have a valuable story framework for emails, asks, video, and donor meetings.
The details:
• Storycrafting with a Strong Multi-Part Template Framework to Share Impact
• Time to Develop Your Story
• INSPO Podcast: Short-Form Video Strategy with an Educational Content Producer
Module 4: Inviting — Your Network Outreach
Purpose: Turn strategy + story into outreach that feels grounded and confident.
You’ll know exactly how to invite your community, without feeling awkward or salesy.
The details:
• Donor Connection Building & Centering Yourself
• Prepare to Start Outreach (tie Strategize + Build + Storycraft together)
• Engagement Strategies to Gain Exposure
• INSPO Podcast: Year-End Fundraising with Celeste Flores (GivingTuesday.org)

“After just one, brief, introductory meeting… I feel so much more confident in our organization’s fundraising abilities… She guided us through a simple but powerful decision matrix and even included a mini action plan…”
— Hilary, Art Explorers
“We’ve received multiple donations now! Thanks again for all your help.”
— MJ, Society of Environmental Journalists
“One of the challenges is time and limited staff… the biggest takeaway is how important the mentality we go into this with is… that mentality of abundance… there’s enough for everyone.”
— Tanya, Flockworks
“The work that we’ve done in just weeks… is phenomenal… As I’m setting up my campaign… I’m becoming more confident… journaling has been helpful… I ask myself, ‘Whom can I ask for advice?’”
— Tanatswa, Tafara Wellness Initiative
“This class pushed me to my limits in the best way… Your voice and this incubator space reminded me that we must continue to speak, to build, and to heal out loud.”
— Lorree, Creating A Pathway to Everyday Living
“This is all tying into our fundraising strategy… we’re doing capacity building with our board.”
— Monica, Womxn for Change
You’re not doing fundraising alone anymore:
1. Take the Intensive (self-paced) — move through Modules 0–4 on your schedule, no waiting. Workbook, templates, scripts await you.
2. Get invited to Monthly Incubator Check-Ins — guided discussion + implementation momentum, clear next steps for the month ahead.
3. Join Live Podcast Q&A audiences — get answers in real time and learn from other leaders’ questions — where clarity compounds.
Answer a few quick questions so we can tailor your experience!
Featuring expert demos and insider strategies from Givebutter and Donorbox — two of the top platforms making year-end giving easier and more rewarding. The course is made possible through the generosity of tech platform sponsors. And our live experiences bring together the best people through partnerships with great social impact networks and communities.






Expand the questions below to find out the answers!
Those committed to taking action in a thorough and strategic way will be able to make use of:
Module 1: STRATEGIZING: Strong Preparation as a Foundation
1. Your Money Mindset Mapped
2. Your New Powerful Decision Made about Your Money Relationship
3. Your Donor Journey & Mission Sketched
4. Your Blue Ocean Statement Written about Your Unique Mission, Vision, and Values
5. Your Ideal Donor Persona Defined
EXTRA — Your Theory of Change Created
Module 2: BUILDING: Your Campaign & Your Relationships
6. Your Campaign Goal & Donation Tiers Defined
7. Your Short Custom URL Published for Ease of Sharing Your Published Campaign in Conversation
8. Your Resource Mobilizer Inventoried for Audience Engagement & Relationship Deepening
EXTRA — How to Create a Matching Donor to 3x-5x Donations
EXTRA — How to Make Fundraising Easier with an Auction aka Holiday Store
Module 3: STORYCRAFTING: Your Powerful Impact Story
9. Your Story Told about Your Organization & Campaign in a Handy Template Framework
EXTRA — Your Featured Video Planned Out with a Short-Form Video Expert's Advice
Module 4: INVITING: Audience Broadening and Deepening
10. Your Asking-for-Money Script Ready to Customize
11. Your Campaign Outreach Content in Email, Texting, Social Media, Conversations, Presentations, Online Groups & Networks, Podcast Interviews
12. Your New Social Impact Peers Connected Together and Ready to Share Your Campaign
Lastly, you'll get a Prize Donation that boosts your energy when you've participated fully, published your campaign, shared it with your audience, and started bringing in the first couple of donations.
Through the middle of December, you'll have access to weekly Office Hours to help you keep going with interacting, persisting, and celebrating.
⭐️ A feature in our enewsletter — such as a video interview — with your fundraising campaign link to invite donations.
🎉 A prize donation put right into your new Givebutter or Donorbox campaign after it's published within this upcoming Season of Giving, shared with your audience of 100 or more people, and has a couple donations starting to come in from your network (which you want to have anyway!).
☕️ A handmade mug to keep you cozy while doing your campaign outreach in the upcoming Season of Giving.
What we've found is that it often takes a little extra push to do something courageous. When you put money down on yourself (for example $50 or $100), you're believing in yourself and challenging your intentions and goals to come true.
The way we've set it up is that you're actually doing is creating a prize donation for your campaign. When you initiate your campaign, share it with at least 50-100 people in your audience (or enough to start getting donations), and then have the first couple donations showing in your fundraising campaign, you will win the deposit back as a prize donation dropped into your campaign with a celebratory comment from us on your Donor Wall that encourages others to give.
It's more fun to do this collaboratively in a group setting and much less expensive. You can still designate a team member or a board member to do it in your place or together with you to distribute the responsibility. The live workshop and course portal includes valuable materials we created from our years of experience as consultants to nonprofits and social impact enterprises, so you get to benefit.
Individual donors give 66% of all funding available.
The Holiday Season of Giving is when 30% of all donations are made annually.
About half of all nonprofits don't follow up with their donors, even though people are 2x as likely to give if they've given once.
The highest number of donations annually are made in the last 3 days of December.
Nonprofits see a 90% retention rate with monthly recurring donors.
You don't have to pay $ to have a great platform available to you — you can have it for free.
ImaginePod is an incubator connecting impact stewards with the strategic practices & platforms that power their growth.

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