For impact-focused, mission-driven nonprofit and social enterprise leaders + teams who are ready to “step up their game” to increase reach, impact, and funding. Make a bigger difference in your community and the world, without getting stuck in lack of clarity. Learn trending digital communication methods to reach hundreds of thousands or millions organically.
THE FUNDED FOUNDER
Short-Form Video Storytelling Course
Cultivate & Deepen Relationships with Your Audience Rapidly to Increase Funding & Your Confidence, Even If Fundraising & Sales Currently Gives You "Fear of Rejection"
Want to talk first? Email us hello[at]imaginepod.com!
When you join, do a 1:1 Kick Off session about your marketing funnel strategy to overcome obstacles to growth.
If you need a scholarship to participate, please schedule a meeting to talk with us.
If you need a scholarship to participate, please schedule a meeting to talk with us.
STRATEGIC FRAMEWORKS
INTERVIEW TECHNIQUE
TOOLKIT FOR SUCCESS
Why Choose This Course?
We Take a Holistic Human-Centered Approach
This short-form video course helps you:
Form a strong foundation for personal growth and professional capacity building, define your audience niche, create powerful succinct hooks in your messaging, and reach your network & beyond differently than you have before.
You'll be harnessing the fact that all platforms now prioritize short-form videos, and your message is worth spreading. It's the 2-month, bite-sized version of our Elevate Impact accelerator.
Form a strong foundation for personal growth and professional capacity building, define your audience niche, create powerful succinct hooks in your messaging, and reach your network & beyond differently than you have before.
You'll be harnessing the fact that all platforms now prioritize short-form videos, and your message is worth spreading. It's the 2-month, bite-sized version of our Elevate Impact accelerator.
Top Challenges Impact Leaders Face
From interviews with 100 social purpose leaders and surveys with thousands, we see ...
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Procrastination
Know you need to do it, but it's hard to get off pause, focus, and build momentum
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Insufficient Funding
The dreams, goals, and community needs are bigger than the budget
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Limited Time
There's not nearly enough time in the day to get it all done
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Confusion
It's hard to know whom exactly to reach & what specific approach to take
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Isolation
Feeling isolated, being siloed, and lacking peer accountability is a thing
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Emotions
"Fear of rejection," "getting on camera," and of tech get in the way of success
Instead, Find Focus & Transform Your Approach to Outreach in 2 Short Months
WHAT'S INCLUDED
PHASE 1 = STORY & STRATEGY
PHASE 3 = OPTIMIZING
- COACHING: Two 1:1 sessions to create breakthroughs + action plans specific to your growth goals
- RECORDINGS: On-demand recorded modules (1 to 2 hours each) that you can start right away & watch whenever convenient
- TEMPLATES: frameworks, planning sheets, and scripts to make it easy
- DISCUSSIONS: Weekly 1-hour live Group Office Hour Q&A sessions
- INCENTIVES: Encouragement at every step
- ACCESS: Anytime access to experts and peers in a private Facebook group
- GUARANTEES: Risk-free money back guarantees (click Register below to see the details)
PHASE 1 = STORY & STRATEGY
- Module 1: Mindset and Mapping Your Video Funnel (aka Audience Journey)
- Module 2: Niching Down to Your Ideal Audience for Your Videos
- Module 3: Sharing Your Impact with a Theory of Change for Persuasive & Powerful Messaging with Helen Bryant
- Module 4: Three Short-Form Video Strategies from Beginner to Advanced with Julián Goméz
- Module 5: Production Tips for Your Video Set Up with Klara Cu
- Module 6: Video Recording Work Sessions
- Module 7: Overlay Graphics Support and Video Editing with Klara Cu & Jonathan DelRosario
PHASE 3 = OPTIMIZING
- Module 8: Strategic Success with Platforms, Algorithms and Analytics
- BONUS Module 9: Empowering Team Members, Donors, Customers, Allies, and Partners as Spokespeople on Video, Plus Plan Your Next Steps for Growth
"This is definitely a much needed niche. I have only the best things to say about Adriana and Abigail. They are amazing and both top-notch trainers. Def worth your team's time!"
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Cheryl Contee
CEO of The Impact Seat Foundation
Chair & Founder of Do Big Things
Chair & Founder of Do Big Things
Become a Confident Advocate for Your Mission
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Get Confidence & Practice with Building Relationships at Scale
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Take Advantage of High Priority Placements on Platforms
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Reach People Across Multiple Platforms, Wherever They Are
Imagine Your Audience Journey ...
Everyone is super busy + distracted, amiright? So it's hard to get attention much less keep it ...
You want to guide the right people onto a path where the air is fresher ...
Giving them clear and easy steps to take with you, so some can eventually summit!
The Trends Are On Your Side
7X Better Engagement
Fresh, authentic, "under-produced" (aka not polished) videos get more engagement than their counterparts.
According to Typeform, taking a phone, sharing your creds, and making an ask or offer gets 7x better engagement than highly produced pieces.
Most professional videography projects cost at least $15k. This course provides a cost-effective solution to produce impactful videos without breaking the bank.
Don't let a limited budget hold you back from using video to tell your story powerfully.
I must say that I am incredibly grateful to you for opening up so many possibilities and helping me with my business in more ways than you will ever know! Just to let you know that by God’s grace somehow we have managed to get 125 people registered for our first ancestral challenge and our list has grown to 1,176 and it's all thanks to your brilliant expertise and ability to simplify complicated and scary marketing ideas. I am so excited about my business which is something I wouldn't have said a year ago and that's all because of you!
LITHA BOOI
South African Actor, TV Personality, Ancestral Healer
Featuring Video, Fundraising, Storytelling, and Mindset Expert Instructors
Julián Gómez, Short Form Video Producer
He's the short form video producer for none other than Emmy award-winning Johnny Harris with 3M+ YouTube subscribers and 430K TikTok followers.
Helen Bryant, Fundraising Strategist
Helen has worked with the Urban Institute in Washington DC and League of Conservation Voters raising millions of dollars for social justice causes.
Klara Cu, Video Storyteller
Klara helps mission-driven entrepreneurs launch programs that expand their income and impact. She's a master with Canva and Descript, and excellent at teaching.
Jon DelRosario, Video Editor
Jon is a filmmaker who collaborates with Klara to teach video skills, with a specialty in the post-production process … story sequence, motion graphics, music to enhance emotion.
And Facilitated By ...
Abigail Ahoude, Co-CEO & Interviewer
With expertise in thinking about relationship building holistically, and in interviewing, storytelling, funnel strategy, and studio set up, Abigail is excited to welcome you to the course!
Adriana Dakin, Co-CEO & Mindset Facilitator
With an MPP from Harvard and certification as in Transformational Mindset Facilitation, Adriana collaborates with social enterprises to create innovative and streamlined strategies and stories.
“A huge shoutout for rocking the learning cohort! It’s been a pleasure working with this entire group of esteemed females. Thank you all."
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Deborah Frey Love
Director, Resources Legacy Fund
Zero to 1M: Incredible Results with Short Form Videos
- Created and grew MinuteEarth’s TikTok from 0 to over 1 million followers in just over a year. MinuteEarth makes illustrated, educational science videos
- As the Short Form Video Producer for Emmy-award-winning video journalist Johnny Harris, has written, edited, produced, and distributed all short form video content to TikTok, Instagram Reels, and YouTube Shorts.
- Helped Johnny Harris' TikTok grow by nearly 50% (over 200k followers) to about 430k.
- Using short form content as a way to grow Harris' relationship with his YouTube audience and posting about 3 videos per week.
Your trainings have opened new possibilities and horizons for our marketing. You both are freaking brilliant.
BRENDA WADE
Psychologist, Television Personality, Speaker, Author
I like that you teach people with ethical and moral intentions to use the tools of the system we live in. You can change the system when you know the tools to use. This shows how to use the tools we already have access to, in an appropriate manner, and using our sense of social purpose. Everything you’re saying is about using the tools for organizational capacity.
TABBATHA PERRY
Our Approach & Philosophy
Inclusion + Diversity = A community of impact-focused leaders from across sectors, causes, and 8+ countries
Together With You = Peer-to-peer learning and horizontal leadership training methods with compassion at the core
Teach + Do + Review = Blended learning methods created specifically for small, under-resourced teams with a big vision
Organizations We've Worked With
Where We've Been Featured
Have questions? Reach out to Abigail & Adriana at hello[at]imaginepod.com