I created and grew MinuteEarth’s TikTok from 0 to over 1 million followers in just over a year. MinuteEarth makes illustrated, educational science videos.
Aside from managing production, publication, and community engagement on MinuteEarth’s TikTok, I also wrote, directed, and narrated most of the videos posted. The account has over 20 million likes and about 150 million views with videos averaging over 400k views each.
At MinuteEarth I helped create and publish videos with astronaut Chris Hadfield, Miranda Cosgrove, Hank Green, Stephen Fry, Cleo Abram, Dr. Ben Rein, and more.
I also worked with brands for sponsored short form videos including TikTok itself, Patreon, Fiverr, the Bill & Melinda Gates Foundation, Lydall, and more.
While at MinuteEarth, I managed the production of, wrote, and edited scripts for 10 segments of the CBS television show, Mission Unstoppable with Miranda Cosgrove. Each of these segments included a short form vertical video version.
While not directly related to short form video, I also developed and implemented community growth and engagement campaigns for the MinuteEarth Patreon, resulting in over 500 new patrons over about 2 years.
Much of the same TikTok content was also published to YouTube Shorts and has enjoyed millions of views there too.
I currently work as the Short Form Video Producer for Emmy-award-winning video journalist Johnny Harris. I write, edit, produce, and distribute all of his short form video content to TikTok, Instagram Reels, and YouTube Shorts.
Since June I’ve helped Johnny Harris' TikTok grow by nearly 50% (over 200k followers) to about 430k. In that time videos have also received about 5M likes (over 10M total across all videos on the account). The TikTok account also has 70M total views, with an average of about 600k views per video.
On YouTube, Johnny Harris has over 3.4 million subscribers and although we’ve only started posting YouTube Shorts recently, we’ve already received 25 million views on Shorts content alone, which has driven about 30,000 new subscribers directly. We are using short form content specifically as a way to grow his relationship with his YouTube audience and posting about 3 videos per week.